Public Relations - Intro Distribution (.5 Contact Hours)

In the water utility industry, public confidence and goodwill are essential. This course equips water distribution personnel with the skills necessary to professionally represent their utility in public settings. Key topics include:

• Importance of consumer confidence and public image

• The role of operators as the public face of the utility

• Effective communication techniques, including listening, answering questions clearly, and keeping commitments

• Maintaining a professional appearance and courteous conduct

• Proper procedures for addressing customer concerns, complaints, and abusive situations

• Best practices for operating utility vehicles in public areas

• Guidelines for engaging with media representatives

• Strategies for creating positive public perceptions through outreach and community involvement